Hi! I’m Anita, the creator and founder of District Studios – a beauty and wellness collective (also known as a salon suite). Our goal for District Studios was to create a community of solo practitioners with aligned values, common interests and a need for growth.
We have handpicked our members to ensure the highest quality services provided to our guests. The energy is contagious, and we just know that you will fall in love with the District experience. With over 20 service providers we are your one stop shop for all things beauty and wellness.
Be sure to check out our member directory and book some incredible services and get that #selfcare you deserve!
![BUSINESS TIPS// Socials can be a blessing and a curse all at the same time. It allows us to get in front of our ideal clients and show them our story. But as easy as it is to get in front of them, it is as easy for them to go on to the next.
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I find that selling anything online can be so difficult. The online world isn’t easy. If you aren’t quick to respond, or don’t respond properly, your potential client has gone to your competitor. So how do we compete in such a competitive market?
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I found that just by tweaking how I engage with those interested in what I’m offering has really changed the game for me.
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How my conversations used to go:
Ideal Client: “How much for [service]?”
Me: “hi! [service] costs $100.”
*crickets*
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If you are giving your potential clients ONLY pricing information then that is what they will compare. So they will go to the next cheapest bidder. BUT if you present yourself differently from your competitors and only use pricing as an afterthought, then you have already aligned yourself differently - making you stand out from the crowd.
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So instead of answering with the above ☝🏽 try out our tactics below:
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🖤 Let your personality shine through
🖤 Explain EVERYTHING they receive during your service
🖤 Give details - stop with the one worded or two worded answers
🖤 provide a promotion if applicable WITH urgency
🖤 and lastly ASK them a question
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Ideal Client: “How much for your Queen Facial?”
Me: “Hi! Our Queen Facial includes exfoliating with a rare enzyme, steaming, luxury mask and our signature massage. This service is generally 45 min long and is $100. Our clients absolutely love our signature facial massage and often fall asleep! We do have a promotion for our social followers that they receive $10 off our services when you book in the month of May. Would you like to book for this week?”
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Yes it takes more effort, but when your competing with 100 other service providers this ☝🏽 will help you stand out!
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Try this out - I’d love to hear how it goes!](https://districtstudiosyyc.com/wp-content/plugins/instagram-feed/img/placeholder.png)